The Future of Workplace Design – Trends and Innovations
5 February 2025
Apogee Corporation expands its presence in Iberia with an investment in CM Advanced Printing Iberia SA
HP subsidiary Apogee Corporation has invested in CM Advanced Printing Iberia SA, a key HP product distributor in the Iberian region. This acquisition enhances Apogee's market presence and strategic positioning in Spanish office solutions.
10th February, 2025 - Maidstone, UK
Apogee Corporation, a UK subsidiary of HP Inc., today announced its investment in CM Advanced Printing Iberia SA, a leading distributor of HP products in Iberia. This strategic acquisition marks an important step in Apogee's expansion into the Spanish market and strengthens its position in the office solutions sector.
As Europe’s leading provider of Managed Workplace Services, supported by over 30 years of industry expertise, Apogee brings invaluable insights from the marketplace. This extensive experience enables Apogee to share with CM the latest insights into ‘unmet needs’ and ‘best practices’ across SMBs, large enterprises, and the public sector. These insights will help drive added value, foster innovation, and contribute to the success of the Spanish market.
With a wealth of proven capability in identifying technologies that can enhance CM’s customers' print and document management journeys, Apogee is well-positioned to provide robust support in print control software and document management solutions.
By helping customers explore the possibilities in these areas, Apogee empowers them to optimise their processes whilst effectively managing costs - expertise in cloud software and professional services will play a crucial role in helping CM’s channel deliver maximum efficiency and value to their customers.
Beyond print and professional services, the Apogee and CM partnership will benefit from the provision of other key workplace services related to HP Computing and collaboration.
“We are delighted to partner with CM. Apogee’s expertise in this market enables us to deliver meaningful insights and added value, ensuring CM’s customers are well-equipped to achieve their goals.”
- James Clark, CEO of Apogee Corporation
Strategic expansion in Iberia
This investment will enable Apogee to expand its geographical presence in Iberia, a key market for the group. By partnering with CM, a leading player in the distribution of office products, Apogee will gain a strong local presence and in-depth knowledge of the Spanish market.
Strengthening solutions and software expertise
A key objective of this investment is to enable Apogee to share its extensive IT and solutions expertise with CM. This strategic collaboration aims to enrich CM's offerings by providing its partners with privileged access to Apogee's cutting-edge technologies. By combining Apogee's expertise in advanced solutions and software with CM's established distribution network, this alliance will foster a powerful synergy. CM's partners will benefit from expanded access to innovative technology solutions, thereby enhancing their ability to meet the evolving needs of the Spanish IT and office solutions market.
Operational continuity for CM
It is important to note that CM will retain its operational independence. The company will continue to be led by Isaias Martin, ensuring continuity in its management and business strategy. This acquisition highlights Apogee Corporation's commitment to enhancing its position in the European office solutions market, whilst leveraging the local expertise of strategic partners.
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